Latest News

The latest wine news and industry insights

Search:

OR

wine knowledge image 450x450 - Latest News

How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Younger LDA wine consumers in the US are actively moderating their alcohol intake more than older drinkers.  How can low- and no-alcohol wine connect with this cohort? The US is a key market for low- and no-alcohol wine, and is expected…
portugal story image 1 705x705 - Latest News

What can wine learn from Oatly’s USD 10 billion Nasdaq listing?

Six learnings from last week’s big drinks industry IPO for wine producers who want to replicate the success of the world’s largest oat milk brand How do you make your drinks brand worth USD 10 billion? Thanks to Toni Petersson, CEO of Oatly,…
France Labels infographic 705x705 - Latest News
aus us uk story image 450x450 - Latest News

Covid-19 prompted wine to expand to new occasions in the UK – will it make up for a shrinking pool of consumers?

Despite the limitations of pandemic lockdowns, regular wine drinkers in the UK have maintained their frequency of wine consumption by finding new occasions for wine Wine’s historical high ground has always been its close association with…
US infographic 20.01.2021 705x705 - Latest News
brand power chart of week 1 705x705 - Latest News
Australia image 450x450 - Latest News

Why is wine brand awareness declining in Australia?

Pandemic-related shifts in sentiment appear to be behind the fall in Australian consumers’ recall of wine brands over the past 12 months Over the past year, Australia has experienced the most widespread decline in wine brand awareness among…
US Labels infographic 21.04.2021 705x705 - Latest News
Organic 450x450 - Latest News

Swiss consumers show signs of change in their attitudes to wine

Whilst French- and German-speaking consumers maintain distinct relationships with wine, wine involvement is increasing across the board in Switzerland Despite a long-term trend in declining wine volume consumption, Switzerland remains an…
women story 705x705 - Latest News

Opportunities for wine brands in the UK

UK brands with good off-premise distribution and above-average price points have resonated with consumers during the pandemic – will the good times continue after lockdown ends?   By most estimations, wine has had a ‘good’ pandemic in…
brand power chart of week 1 705x705 - Latest News
brand power story image 705x705 - Latest News

Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience The fourth edition…