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Is your route to market strategy correct?

How we help answer the fundamental strategy questions of: ‘what markets do you want to be in’ and ‘how do you get there?’ After almost 20 years of existence and over 100 strategy projects completed around the world, it’s fair to…
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Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020 Insights such as this will be available in the new Wine Intelligence Australia…
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In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future

In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future Insights such as this will be available in the new Wine Intelligence Sweden Wine Consumer Observatory 2021,…
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In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others

In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others   Insights such as this will be available in the new…
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Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA

Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US. The US Observatory will consist of 13 Wine Intelligence reports and…
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Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour; clear reduction in alcohol consumption in Spain and Russia Click image to view larger Insights are from the IWSR…
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Vaccine will boost consumer confidence – but by how much?

Economists and businesses around the world expect consumer comfort levels to rise if and when a vaccine is available, and are hoping this will feed into a boost in everyday spending behaviour long before people receive their first dose Last…
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How major social causes influence American wine drinkers: by age cohort

Businesses and brands that actively support key workers, including healthcare workers, have more influence among all wine drinkers in the US. Support for sustainability, local community and Black Lives Matter initiatives are strongest among…
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Poland´s rise to the top 5 wine markets

Poland climbed 9 places to become the 5th most attractive wine market in the Wine Intelligence Global Compass 2020 Market Attractiveness report. What is fuelling this growth? Back in 2017, we predicted an “exciting period of growth” ahead…
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Which wine label is a winner?

14 distinct categories of wine labels competing for wine drinkers’ attention As the design of wine labels evolves, so do consumer preferences. As with any other aesthetic medium, fashions come and go, and (to paraphrase Coco Chanel) certain…
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UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
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Increased trust in American wine continues to strengthen amongst US regular wine drinkers

Increased trust in American wine continues to strengthen amongst US regular wine drinkers, rising in August 2020 from both April and pre-pandemic levels, whilst trust regained in wines from Italy and Spain since significant dips in April Click…