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Younger LDA wine drinkers in the US seek reassurance cues from wine labels
When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…

Is wine losing its hold on younger adults?
The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers
Although global wine consumption declined…

Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
For immediate release: 28th April 2021
BEGINS:
Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
Building on feedback from over 25,000…

Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon
For immediate release: 2nd October 2020
BEGINS:
Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon
Wine drinkers across key consumption markets have been turning more often to wine as a beverage during…

Press release: US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling
For Immediate Release: 16 June 2020
BEGINS
US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling
Total wine consumption…

Press release: Canadian wine drinkers cut back on spend during lockdown, show reluctance to re-engage with on-premise post-lockdown
For Immediate Release: 3 June 2020
BEGINS
Canada’s monthly wine drinking population reined in their spending on wine during the recent lockdown period as the opportunity for social occasions fell drastically, according to new research…

Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus
For immediate release: 27th May 2020
BEGINS:
Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus
China’s 50 million drinkers of imported wine found more occasions to drink wine during…
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