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How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…
LDA drinkers in US 705x705 - Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus

Younger LDA wine drinkers in the US seek reassurance cues from wine labels

When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
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Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
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Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…
Global Wine Brand Power Index 2021 3 705x705 - Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus

Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

For immediate release: 28th April 2021 BEGINS:  Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide Building on feedback from over 25,000…
WINE CONSUMER TRENDS IN COVID 19 ERA 705x705 - Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus

Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

For immediate release: 2nd October 2020 BEGINS:  Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon Wine drinkers across key consumption markets have been turning more often to wine as a beverage during…
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Press release: US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling

For Immediate Release: 16 June 2020 BEGINS US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling Total wine consumption…
Canada COVID cover 1 450x450 - Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus

Press release: Canadian wine drinkers cut back on spend during lockdown, show reluctance to re-engage with on-premise post-lockdown

For Immediate Release: 3 June 2020 BEGINS Canada’s monthly wine drinking population reined in their spending on wine during the recent lockdown period as the opportunity for social occasions fell drastically, according to new research…
China COVID cover 1 450x450 - Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus

Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus

For immediate release: 27th May 2020 BEGINS:  Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus China’s 50 million drinkers of imported wine found more occasions to drink wine during…