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Covid-19 prompted wine to expand to new occasions in the UK – will it make up for a shrinking pool of consumers?
Despite the limitations of pandemic lockdowns, regular wine drinkers in the UK have maintained their frequency of wine consumption by finding new occasions for wine
Wine’s historical high ground has always been its close association with…

Why is wine brand awareness declining in Australia?
Pandemic-related shifts in sentiment appear to be behind the fall in Australian consumers’ recall of wine brands over the past 12 months
Over the past year, Australia has experienced the most widespread decline in wine brand awareness among…


Opportunities for wine brands in the UK
UK brands with good off-premise distribution and above-average price points have resonated with consumers during the pandemic – will the good times continue after lockdown ends?
By most estimations, wine has had a ‘good’ pandemic in…


Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience
The fourth edition…

Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
For immediate release: 28th April 2021
BEGINS:
Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
Building on feedback from over 25,000…
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