Archive for category: Topics

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Adaptation, adjustment, agility and appropriateness: How wine businesses are shifting to new business strategies 2

The ongoing challenge of findings ways to secure business, whilst trying to work out what the future looks like, continues to seem near impossible. As our ‘new normal’ changes on a daily basis, both consumers and businesses are adapting…
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After the pandemic, will we do dinner out again?

The livelihoods of millions rest on how US consumers regard the idea of going out to eat or drink once the immediate dangers and restrictions of the global coronavirus pandemic have passed through Articulated by American psychologist Abraham…
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The new habits of the post-virus world

Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…
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Global Trends in Wine 2020 report updated and released as open-source

We first published our annual update of our Global Trends in Wine report in January 2020, just 2 months ago. Since then, of course, a major trend that we didn’t anticipate – the global coronavirus pandemic – has overtaken all others to…
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Adaptation, adjustment and agility: How wine businesses are shifting to new business strategies

Findings ways to secure business when we are trying to work out what the future looks like feels near impossible. In our ‘new normal’, both consumers and businesses are adapting and adjusting, and doing so at a pace that just a few weeks…
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Living in lockdown

Our team based in Italy and Spain reflect on living through lockdown – including bingo between the homes of Italian neighbours and reflections on the positives of ‘deprivation research’    Pierpaolo Penco, Country Manager Italy, is…
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Global wine experts describe impact of turbulence ahead

Wine Intelligence’s global expert network on the impact of Coronavirus: ‘Christmas trading’ in Italian supermarkets amid a gloomy outlook, calm in Brazil and South Africa, fewer Chinese tourists in Australia, silver linings in South Korea,…
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The power of brand recognition

Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
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Ultra-differentiation in wine

Director for Spain and South America, Juan Park, discusses the development of underwater wine in Bilbao, and the importance and struggles of being ultra-different Marketing, at its best, is associated with bringing innovative products to market…