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New behaviours driving wine market opportunities in the UK

Following a long-term decline, wine consumption volume in the UK was boosted by the pandemic, with wine increasing enjoyed at at-home, particularly during non-food occasions. Although wine will adjust downwards in the short term, the longer-term…
UK Portraits 2021 blank - Wine category becomes more egalitarian as consumer wine knowledge declines

Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market

For immediate release: September 2021 BEGINS:  New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries London – The United States has once again topped the list…
Sparkling wine in glasses

Millennials drive the sparkling wine category

  Sparkling wine embraces a wide spectrum from the ultra-luxury to the everyday, but its traditional role has remained one of social joy – celebrating togetherness and often marking a notable moment in life. It’s therefore hardly surprising…
UK Portraits 2021 blank - Wine category becomes more egalitarian as consumer wine knowledge declines

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
wine rack

Which key macro factors are driving the global wine Industry in 2021?

  In Wine Intelligence’s recently published Global Wine Market Attractiveness Rankings, the US was named as the world's most attractive wine market in 2021. While the impact of Covid-19 continues to shape the wine industry - and wine…
SOLA story image 705x705 - Wine category becomes more egalitarian as consumer wine knowledge declines

South Korea closes in on the US as most attractive global wine market

Back in April 2020, at the height of the first global Covid lockdown, the wine category was understandably nervous. One of its key routes to market – on-premise – was shut; going to the shops was difficult (and, in some cases, a danger…
person at laptop 2

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
UK Portraits 2021 blank - Wine category becomes more egalitarian as consumer wine knowledge declines

Recruitment shortfall among wine drinkers in the US and China [infographic]

The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers? (Click on the infographic to enlarge it)   You may also…
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Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…