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UK Sparkling 21 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

English sparkling wine prospers but needs to win the celebratory occasion

English sparkling wine volumes rose by more than a third last year and now account for 3% of the total UK sparkling wine market, which itself is the only segment of the broader UK wine category to see sustained volume growth over the past five…
germany landscapes 2021 blank - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

An evolving consumer base for Germany’s wine market

With a solidly high per-capita consumption and a broad base of wine drinkers – one third of the entire population drink wine at least once a week – the German wine market has been a steady source of revenue for domestic and foreign producers…
wine bottles in store

Singapore emerges as a gateway market for premium wine

  While the talk in western economies is all about inflation, recession and strained household budgets, such concerns are not top of mind in many Asian economies – at least not yet. Brand owners in the wine industry, especially those selling…
LDA drinkers in US 705x705 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

How to make an ally of cognitive dissonance in recessionary times

  Consumers around the world can easily find reasons not to be cheerful at the moment. The news is packed with doom-laden items - ongoing war in Ukraine, climate change, accelerating cost of living and inflation, among other things. We are…
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Can sustainable wine survive a cost of living crisis?

  In many ways, it feels like the concept of sustainability in the era of climate change was made for the wine industry. It is also true to say that the wine industry has been talking about, and trying to mitigate, climate change for far longer…
UK Sparkling 21 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
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How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

For immediate release: May 2022 BEGINS:  2022 Wine Intelligence Global Wine Brand Power Index also Reveals that Yellow Tail and Casillero del Diablo Remain the Most Powerful Wine Brands Globally   London – Building on feedback…