Archive for category: Topics

What’s the ‘face index’ of your wine label?

Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…

Vintage bubbles

The UK sparkling wine market appears to be settling after a rollercoaster decade where volumes have doubled and the drinking population has expanded by 50% While sparkling wine bubbles themselves are typically fleeting and fragile, the…

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…

Vinitrac® Global Wine Consumer Survey, October 2018

This October, Wine Intelligence will launch the next wave of Vinitrac®, the world’s largest ongoing online study of wine drinkers. We are now accepting questions for our series of omnibus surveys that will be rolled out across 33 key wine…

Consumer confidence with wine on the rise in the UK

Consumer confidence in the wine category is increasing, driven by the ‘experience economy’ and a growing engagement with the drinks category overall, according to the most recent Wine Intelligence UK Portraits 2018 report The number of…

The evolving wine category in Australia

Rodney Sammut, Wine Intelligence Country Manager for Australia and New Zealand, takes a look at findings from our most recent Australia Landscapes 2018 report There is a cautiously optimistic outlook on the current state of the wine category…

Postcards from Japan

Is the ageing population a cause for concern or celebration for wine consumption in Japan? As a country known for a ‘super-aging’ population, Japan is known to outweigh all other nations in terms of having the highest proportion of elderly…

Bubbles on the rise in Canada

Sparkling wine in the Canadian market seems to be on the rise as imported wines from Italy, Australia and New Zealand top the list and domestic sparkling enjoys a renaissance Are the Canadians developing an appetite for fizz? The short answer…

Premium bonds

Wine Intelligence CEO Lulie Halstead reflects on the consumer relationship with premium wine following the recent Fine Minds 4 Fine Wines conference held in Champagne, France How do we define premium wine? Is there a difference between expensive,…