Archive for category: Topics

Discover the world of premium wine consumers in the US

Omnibus research: Online surveys, consumer and trade qualitative   OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES: 1. VINITRAC® PREMIUM US:   Online quantitative omnibus survey with premium…

Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…

Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

For immediate release: 14th March 2019 Building on feedback from over 20,000 wine drinkers in 20 markets – representing the views of 390 million wine drinkers globally – the second year of the study finds that the US, Chile and Australia…

Announcing Vinitrac® January

This January, Wine Intelligence will launch the next wave of Vinitrac®, the world’s largest ongoing online study of wine drinkers. Talk to one of our team today to see how Vinitrac® can best help you answer important company questions…

Press release: The Indian wine landscape is dominated by Millennials who are still learning about wine but enthusiastic drinkers

For Immediate Release: Friday 19 October 2018 BEGINS The Indian wine landscape is dominated by Millennials who are still learning about wine but enthusiastic drinkers, according to the latest Wine Intelligence report. In the first…

What’s the ‘face index’ of your wine label?

Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…

Vintage bubbles

The UK sparkling wine market appears to be settling after a rollercoaster decade where volumes have doubled and the drinking population has expanded by 50% While sparkling wine bubbles themselves are typically fleeting and fragile, the…

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…

Vinitrac® Global Wine Consumer Survey, October 2018

This October, Wine Intelligence will launch the next wave of Vinitrac®, the world’s largest ongoing online study of wine drinkers. We are now accepting questions for our series of omnibus surveys that will be rolled out across 33 key wine…