Archive for category: Topics

Wine 2.0 for Hong Kong

The 10-year boom in wine imports to Hong Kong may be finished, but growing local consumer engagement in the category is pushing up value and broadening portfolios Hong Kong’s wine market can be neatly characterised around one year: 2008.…

Vinitrac® July

This July, Wine Intelligence will launch the next wave of Vinitrac®, the world’s largest ongoing online study of wine drinkers that monitors and tracks consumer attitudes, behaviours and relationships with wine around the world. Talk…

What is marketing for anyway?

Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…

Young and adventurous wine drinkers take hold in Japan

According to our Japan Landscapes 2019 report, Japanese regular wine drinkers are displaying behaviours that present hopeful prospects to the category, though success will be more about value, less about volume The Japanese wine market…

Discover the world of premium wine consumers in the US

Omnibus research: Online surveys, consumer and trade qualitative   OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES: 1. VINITRAC® PREMIUM US:   Online quantitative omnibus survey with premium…

Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…

Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

For immediate release: 14th March 2019 Building on feedback from over 20,000 wine drinkers in 20 markets – representing the views of 390 million wine drinkers globally – the second year of the study finds that the US, Chile and Australia…

Press release: The Indian wine landscape is dominated by Millennials who are still learning about wine but enthusiastic drinkers

For Immediate Release: Friday 19 October 2018 BEGINS The Indian wine landscape is dominated by Millennials who are still learning about wine but enthusiastic drinkers, according to the latest Wine Intelligence report. In the first…

What’s the ‘face index’ of your wine label?

Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…