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Still wine needs to look to the success of sparkling wine in Norway

Covid border restrictions in Norway triggered a surge in domestic wine sales as drinkers were unable to access the border shops in neighbouring Sweden or travel retail outlets and had to source their wine domestically. Monopoly sales of still…
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Key Triggers to Online Wine Purchasing

  With so much information to convey, wine buying is often a complex process, making the digital environment ideally suited to selling it. The wine industry was quick to recognise this, giving the sector a head start over other alcoholic drinks,…
UK Sparkling 21 - How wine can keep its lead in e-commerce

English sparkling wine prospers but needs to win the celebratory occasion

English sparkling wine volumes rose by more than a third last year and now account for 3% of the total UK sparkling wine market, which itself is the only segment of the broader UK wine category to see sustained volume growth over the past five…
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An evolving consumer base for Germany’s wine market

With a solidly high per-capita consumption and a broad base of wine drinkers – one third of the entire population drink wine at least once a week – the German wine market has been a steady source of revenue for domestic and foreign producers…
wine bottles in store

Singapore emerges as a gateway market for premium wine

  While the talk in western economies is all about inflation, recession and strained household budgets, such concerns are not top of mind in many Asian economies – at least not yet. Brand owners in the wine industry, especially those selling…
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How to make an ally of cognitive dissonance in recessionary times

  Consumers around the world can easily find reasons not to be cheerful at the moment. The news is packed with doom-laden items - ongoing war in Ukraine, climate change, accelerating cost of living and inflation, among other things. We are…
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Can sustainable wine survive a cost of living crisis?

  In many ways, it feels like the concept of sustainability in the era of climate change was made for the wine industry. It is also true to say that the wine industry has been talking about, and trying to mitigate, climate change for far longer…
UK Sparkling 21 - How wine can keep its lead in e-commerce

Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
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How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…