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What are the opportunities for the no/low-alcohol wine category?
Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
Canada’s buoyant wine market masks a trend of younger adults leaving the wine category
Canada’s wine market has been in growth during the Covid era. Still wine volumes grew overall by 5% in 2020 compared with 2019, and sparkling wine by 4% over the same period, according to IWSR data.
There are plenty of broader contextual…
How does wine consumer behaviour in Hong Kong differ from that in China?
One of the fundamental truths about wine consumer behaviour is that, in general, the characteristics of a given geographical market reflect the unique combination of cultural, political, economic, and social factors that have been at work for…
Why is the South Korean wine market becoming more attractive to wine businesses?
For the second year in a row, South Korea is the second most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021. While a number of consumer, demographic, economic…
New wine drinkers fuel Brazil’s wine market
Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
Which key macro factors are driving the global wine Industry in 2021?
In Wine Intelligence’s recently published Global Wine Market Attractiveness Rankings, the US was named as the world's most attractive wine market in 2021. While the impact of Covid-19 continues to shape the wine industry - and wine…
Does social media impact wine choice?
Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear.
In terms of global wine…
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