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US Millennials story 705x705 - Frequency of wine consumption increasing compared with 2019 levels

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
wine bottles in store

Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?

Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
cans image 705x705 - Frequency of wine consumption increasing compared with 2019 levels

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
South Korea 2021 1 - Frequency of wine consumption increasing compared with 2019 levels

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
Picture for PP story 450x450 - Frequency of wine consumption increasing compared with 2019 levels

Does sustainability still matter for wine?

A key question for wine business in 2021 is: taking into account the impact on consumer priorities during the pandemic, do consumers still care about sustainability when it comes to wine? The short answer is: sort of. The longer and more…
wine knowledge image 450x450 - Frequency of wine consumption increasing compared with 2019 levels

How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Younger LDA wine consumers in the US are actively moderating their alcohol intake more than older drinkers.  How can low- and no-alcohol wine connect with this cohort? The US is a key market for low- and no-alcohol wine, and is expected…
portugal story image 1 705x705 - Frequency of wine consumption increasing compared with 2019 levels

What can wine learn from Oatly’s USD 10 billion Nasdaq listing?

Six learnings from last week’s big drinks industry IPO for wine producers who want to replicate the success of the world’s largest oat milk brand How do you make your drinks brand worth USD 10 billion? Thanks to Toni Petersson, CEO of Oatly,…
aus us uk story image 450x450 - Frequency of wine consumption increasing compared with 2019 levels

Covid-19 prompted wine to expand to new occasions in the UK – will it make up for a shrinking pool of consumers?

Despite the limitations of pandemic lockdowns, regular wine drinkers in the UK have maintained their frequency of wine consumption by finding new occasions for wine Wine’s historical high ground has always been its close association with…
US infographic 20.01.2021 705x705 - Frequency of wine consumption increasing compared with 2019 levels

Frequency of wine consumption increasing compared with 2019 levels