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China image 2 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

How does wine consumer behaviour in Hong Kong differ from that in China?

One of the fundamental truths about wine consumer behaviour is that, in general, the characteristics of a given geographical market reflect the unique combination of cultural, political, economic, and social factors that have been at work for…
South Korea 2021 1 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Why is the South Korean wine market becoming more attractive to wine businesses?  

  For the second year in a row, South Korea is the second most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021. While a number of consumer, demographic, economic and political…
UK Portraits 2021 blank - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
wine rack

Which key macro factors are driving the global wine Industry in 2021?

  In Wine Intelligence’s recently published Global Wine Market Attractiveness Rankings, the US was named as the world's most attractive wine market in 2021. While the impact of Covid-19 continues to shape the wine industry - and wine…
person at laptop 2

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
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Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
US Millennials story 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
wine bottles in store

Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?

Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
cans image 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…