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Growing consumer demand for wine in China in 2021
After a 32% drop in the value of wine sold in China in 2020, the market is expected to return to 2019 levels as Chinese consumers' wine engagement increases
Exactly one year ago on March 3rd 2020, Wine Intelligence reported that wine volumes…

Can wine ride the moderation wave?
According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…

Wine e-commerce’s huge opportunity in 2021
The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…


Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo
Interested in a global perspective?

Organic wine remains #1 sustainable wine type, but desire to buy is waning
The Wine Intelligence SOLA: Opportunities for Sustainable and Organic Wine 2021 report shows consumers are increasingly aware of sustainable and alternative wines, but the audience looking to purchase these wines has reduced in the Covid era
Has…

Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany
Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…

Recent Posts
- Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada
- Growing consumer demand for wine in China in 2021
- Can wine ride the moderation wave?
- Wine e-commerce’s huge opportunity in 2021
- Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity
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