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US Landscapes 2020 450x450 - Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and…
size of prize us pr 450x450 - Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up

Press release: US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling

For Immediate Release: 16 June 2020 BEGINS US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling Total wine consumption…
Global Trends in Wine 2020 450x450 - Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up

PRESS RELEASE: Despite decreasing levels of wine knowledge, the world’s wine consumers are caring more about the category

For Immediate Release: 20th January 2020 BEGINS Despite decreasing levels of wine knowledge, the world’s wine consumers are caring more about the category, according to Wine Intelligence’s 2020 Global Trends report Global Trends…
US Landscapes 2020 450x450 - Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up

Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up

For Immediate Release: 14th January 2020   BEGINS Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up, according to latest Wine Intelligence market…