Latest News

No home run yet for the US online channel

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Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

A Question of Destination

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How to tackle the tricky challenge of allocating scarce marketing resources among export markets

Setting a label standard

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Wine Intelligence’s now provides an industry benchmark for wine label testing

It’s personal

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In a world of digital distance, old fashioned communication matters more

Journey of 1,000 miles

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Wine is slowly becoming a mainstream drink in China, led by the young and educated

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

Announcing Vinitrac® Global, July 2015 edition

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Wine Intelligence is pleased to announce the launch of Vinitrac® Global’s mid-year edition

June 2015

Germany: the elevator pitch

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Six talking points that describe where the German wine market is in 2015 – and where it is going

The Latin Touch

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Why the changing size of the Hispanic population is integral to understanding the US wine market

What’s in a name? Actually quite a lot

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New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase
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