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Minorities vs majorities

Minorities vs. majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory

The other ‘4Ps’ of Italian wine

Vinitaly

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco and […]

The young and alternative

Australia closures & packaging

Young consumers in Australia are becoming more comfortable buying wine in alternative size formats compared to their older peers as ‘wine in a can’ infiltrates the market. What does this mean for the standard 750ml bottle?

Press release: Wine is struggling for attention in a UK restaurant sector experiencing a “perfect storm” of adverse trading conditions, according to a new UK On-trade Trends report by Wine Intelligence

UK On-trade trends 2018

For Immediate Release: Friday 20 April 2018 Wine is struggling for attention in a UK restaurant sector experiencing a “perfect storm” of adverse trading conditions, according to a new UK On-trade Trends report by Wine Intelligence According to the report, UK restaurants are having to reassess […]

UK On-trade Trends 2018

UK On-trade trends 2018

The UK On-trade Trends 2018 report provides an overview of the consumption behaviour and attitude towards wine in the on-trade amongst UK regular wine drinkers. Key findings include: 1. UK RESTAURANT SECTOR EXPERIENCING COMMERCIAL CRISIS Restaurants reassessing their business model due to […]

Press Release: Young consumers in Australia are more comfortable buying wine in alternative size formats compared to their older peers, according to a new report by Wine Intelligence

Australia Packaing Formats and Closures in the Australian Market 2018

For Immediate Release: Thursday 12 April 2018 Young consumers in Australia are more comfortable buying wine in alternative size formats compared to their older peers, according to a new report by Wine Intelligence The most recent report published by Wine Intelligence, Wine […]

Wine Packaging Formats and Closures in the Australian Market 2018

Australia Packaing Formats and Closures in the Australian Market 2018

The Wine Packaging Formats and Closures in the Australian Market 2018 report provides an overview of the consumption behaviour and attitude towards both wine packaging formats and closures amongst Australian regular wine drinkers. Key findings include: 1.Wine in can entering mainstream wine-buying […]

How will Amazon Australia affect wine retail?

Australia

While the long-awaited launch of Amazon into the Australian market in December failed to live up the hype, there are signs that the online juggernaut is now making its presence felt

Signs of progress, more order needed

Brazil Trip

Luis Osorio, Country Manager for Portugal, reflects on his recent trip to Brazil and what the wine sector in the country needs to do to succeed

Wine and consumer options growing in Canada

Canada

Legislative changes in alcohol and cannabis are likely to shape the wine industry in Canada in the coming year as much as long-running consumer trends

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