Latest News

No home run yet for the US online channel

Woman with tablet
Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

A Question of Destination

How to tackle the tricky challenge of allocating scarce marketing resources among export markets

Setting a label standard

project norm

Wine Intelligence’s now provides an industry benchmark for wine label testing

It’s personal

In a world of digital distance, old fashioned communication matters more

Journey of 1,000 miles

Jiuxian promotion
Wine is slowly becoming a mainstream drink in China, led by the young and educated

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

Announcing Vinitrac® Global, July 2015 edition

Wine Intelligence is pleased to announce the launch of Vinitrac® Global’s mid-year edition

June 2015

Germany: the elevator pitch

Six talking points that describe where the German wine market is in 2015 – and where it is going

The Latin Touch

hispanics drinking wine
Why the changing size of the Hispanic population is integral to understanding the US wine market

What’s in a name? Actually quite a lot

naming 1
New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase
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