It’s tempting to think pessimistic thoughts in the current political climate. Instead, here’s a more positive outlook for 2017
Marketers’ obsessions with youth may be premature, at least in some markets
Fakes still a problem in China
Despite increased scrutiny from authorities, fake wines still litter the supply chain in China, undermining consumer confidence
A little bit of give and take
Consumer trends in food and drink used to be about revering Nature; now it’s about improving on it.
Why are brands worth investing in?
To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, […]
America’s voters have opted for a very different future. Their attitude to wine seems to be changing too.
Tier 2 cities, no longer a second thought
Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2
A sense of adventure
An adventurous burgeoning middle class and a strengthening economy makes Colombia one of the most attractive Latin American markets – for now
Have some Madeira, y’all
The other Portuguese fortified wine was the #1 drink in newly independent America – and its former glory still echoes in New York’s liquor stores
Buying wine in the 21st century
Buying wine in the 21st century While information and recommendations are at consumers fingertips the sheer complexity of wine offer means that brand building in wine is as important as ever