Despite a slowing economy, China’s imported wine market continues to grow. Our latest China Landscapes report sheds light on this, in the process mapping out the changes affecting the country’s consumption patterns and retail development
Seeds of success
What can innovators do to break down a consumer’s natural distrust of the new?
What do you do when there is no wine left?
Ukraine is turning to craft beer as economic and political upheaval rocks the nation’s wine industry
Britain’s OMG moment
How the nation’s wine drinkers might be feeling, post-Brexit.
Portrait of a new American wine drinker
A walk in the shoes of your consumer can be useful marketing therapy
The fruit-flavoured wine category appears to have some momentum at last. Here are three hypotheses we would like to test.
All change in South Korea
South Koreans are opening up to the world of wine
The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years How many people drink imported wine in China nowadays? Nobody knows exactly. Unfortunately the lack of […]
Secrets of the speechwriter
The best speeches work backwards from desired outcomes, White House wordsmith Jeff Shesol told participants at the inaugural WI Leading Thinkers Summit
The Japanese are moving beyond traditional, Old-World favourites to embrace a wider repertoire