Latest News

Is social just local?

social media


Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair

Custom in practice

custom


Brands are falling over themselves to help us realise our need to personalise our surroundings

Into the Activate groove

Activate


What a new music platform can teach us about developing meaningful consumer engagement

February 2015

Brazil reaches for a beer

Pod 3.1


Wine’s advance in Brazil has been stalled by tax rises and a surging interest in craft beer

Prosecco’s silent revolution in the US market

Pod 1.1


How successful categories grow

Chinese New Year edition

Pod 2


The Middle Kingdom is now leading the way in some consumer trends

A woman’s place

Pod 1.3


Should marketers give up on the idea of gender-specific wines?

Trends – Super Bowl edition

Pod 3


The world’s most expensive television advertising event is a great opportunity to see some of our 2015 trends in action

New York state of wine

Pod 2


The younger generation is reshaping the wine world in America’s biggest city

January 2015

Five decision-making prescriptions

RPH


January tends to be the time to make big long-term decisions, but what can we do to make the process less painful?
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