Latest News

The international market puzzle

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The world’s wine markets represent a broad spectrum of behaviours, opportunities and challenges

Austerity’s silver lining

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Falling retail prices for traditional gifts – including wine – are giving Chinese consumers a particularly happy Mid-Autumn Festival

Three steps to Premium

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23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?

August 2014

Four things your wine brand needs to do to win in China

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Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority

How pre-wine drinkers build their knowledge

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Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

It’s all in the mind

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Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)

We are now recruiting

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Wine Intelligence London office: PA to the Chief Executive

July 2014

Wine Intelligence USA Label design 2014

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New report release: Wine Intelligence – Wine Intelligence USA Label design 2014

Cracking the label code

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What your label says about your brand can be a crucial element in consumer choice

Three simple steps to improving your digital marketing in China

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Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors
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