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Reasons to be cheerful

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It’s tempting to think pessimistic thoughts in the current political climate. Instead, here’s a more positive outlook for 2017

Mature correlations

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Marketers’ obsessions with youth may be premature, at least in some markets

Fakes still a problem in China

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Despite increased scrutiny from authorities, fake wines still litter the supply chain in China, undermining consumer confidence

November 2016

A little bit of give and take

Consumer Trends

Consumer trends in food and drink used to be about revering Nature; now it’s about improving on it.

Why are brands worth investing in?

Germany Branding

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, […]

Turning point?

Give and take

America’s voters have opted for a very different future. Their attitude to wine seems to be changing too.

Tier 2 cities, no longer a second thought

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Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2

A sense of adventure

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An adventurous burgeoning middle class and a strengthening economy makes Colombia one of the most attractive Latin American markets – for now

Have some Madeira, y’all

Madeira

The other Portuguese fortified wine was the #1 drink in newly independent America – and its former glory still echoes in New York’s liquor stores

October 2016

Buying wine in the 21st century

NN News Buying wine in 21st century

Buying wine in the 21st century While information and recommendations are at consumers fingertips the sheer complexity of wine offer means that brand building in wine is as important as ever

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