Posts

Why has our relationship with wine changed in the Covid era?
Like it or not, citizens of the world are participating in a giant, unprecedented, ‘natural experiment’ – the Covid pandemic. Enforced changes in our everyday behaviour have had multiple impacts across markets and categories. Some…


Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience
The fourth edition…

What drives wine brand purchase in the UK?
Consumer choice reminds us that a ‘back to basics’ approach continues to have merits when it comes to wine branding in the UK market
Our latest data, collected in late July and early August 2020 in the UK, illustrates that when it comes…

Wine brands in Germany: Changing times
The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel

Where wine brands have power
When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this?
Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…