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What drives wine brand purchase in the UK?

Consumer choice reminds us that a ‘back to basics’ approach continues to have merits when it comes to wine branding in the UK market Our latest data, collected in late July and early August 2020 in the UK, illustrates that when it comes…
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel
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Where wine brands have power

When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…