Family image 450x450 - The Latin Touch

We are family

US wine consumers are not that different whether they’re from Oakland or Ithaca, though geography and the broader economic and demographic trends at a State level tends to influence behavior When it comes down to it, wine drinkers are not…
Moderation image 450x450 - The Latin Touch

The great American Millennial moderation

US Landscapes 2020 reveals a shrinking regular wine drinking population, with saviors of the wine category being older drinkers as wine faces growing competition for younger drinkers from other alcoholic beverages – and from the yoga studio The…
On premise image 450x450 - The Latin Touch

US on-premise rises to the occasion

Compared with five years ago, premium wine consumers in the US are spending significantly more on wine in the on-premise. What are the reasons for this, and what can the off-premise learn? The growing trend of premiumisation in the US is well…
Premium articl ABM 450x450 - The Latin Touch

Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…
Wine bottles with corks

US premium consumers: clouds on the horizon?

Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…
sustainability article 2 450x450 - The Latin Touch

What does sustainability mean throughout the world?

Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail Last month, we released our latest insights…
images 450x450 - The Latin Touch

21st century bubbles

Americans are changing their attitudes to sparkling wine, led by younger drinkers As 2018 draws to an end, and the holiday season gets into full swing, most if not all of the estimated 45 million Americans who comprise the sparkling wine…
US Independents Girl - The Latin Touch

Independents’ day

US specialist and independent wine retail are pivoting their business models to attract an increasingly online and social-media driven customer Generalising about wine retail channels in the US market is no easy feat. Given the complexity…
hispanics drinking wine - The Latin Touch

The Latin Touch

Why the changing size of the Hispanic population is integral to understanding the US wine market