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Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA

Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US. The US Observatory will consist of 13 Wine Intelligence reports and…
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How major social causes influence American wine drinkers: by age cohort

Businesses and brands that actively support key workers, including healthcare workers, have more influence among all wine drinkers in the US. Support for sustainability, local community and Black Lives Matter initiatives are strongest among…
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Increased trust in American wine continues to strengthen amongst US regular wine drinkers

Increased trust in American wine continues to strengthen amongst US regular wine drinkers, rising in August 2020 from both April and pre-pandemic levels, whilst trust regained in wines from Italy and Spain since significant dips in April Click…
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US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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US wine volumes look stable for 2020

US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling Total wine consumption in the US will show static volumes for 2020,…
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Wellness, moderation and wine in the US

Wine Intelligence CEO Lulie Halstead spoke at the Wine Market Council event Wine Data 2020 on the subject of wellness and moderation and how these are impacting the future of wine
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Idaho: A wine scene to watch

Research Manager Emily Carroll discusses her recent trip home to Idaho, and what trade experts have to say about the budding local wine industry there When you think of wine originating from the US, you typically think of a Californian Cab…
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US wine consumers are not that different whether they’re from Oakland or Ithaca, though geography and the broader economic and demographic trends at a State level tends to influence behavior When it comes down to it, wine drinkers are not…