Posts

person at laptop 2

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
UK Portraits 2021 blank - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Recruitment shortfall among wine drinkers in the US and China [infographic]

The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers? (Click on the infographic to enlarge it)   You may also…
wine knowledge image 450x450 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Younger LDA wine consumers in the US are actively moderating their alcohol intake more than older drinkers.  How can low- and no-alcohol wine connect with this cohort? The US is a key market for low- and no-alcohol wine, and is expected…
US infographic 20.01.2021 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
US Labels infographic 21.04.2021 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels
Labels interview story 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Are elements of wine label design changing with the pandemic?

Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
US Labels story image 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Why wine labels matter

It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help? When asked about their archetypal consumer, many wine brand owners…
us low no infographic image 1 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
us low no story image 1 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…