https://www.wineintelligence.com/wp-content/uploads/2021/08/How-will-consumer-needs-prompt-wine-ecommerce-models-to-evolve-post-Covid-19-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-31 22:52:522021-09-01 06:32:38Does social media impact wine choice?
Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/07/UK-Portraits-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-24 21:59:482021-08-25 12:26:27Recruitment shortfall among wine drinkers in the US and China [infographic]
The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers? (Click on the infographic to enlarge it) You may also…
https://www.wineintelligence.com/wp-content/uploads/2020/07/wine-knowledge-image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-06-02 10:12:192021-07-13 12:45:26How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?
Younger LDA wine consumers in the US are actively moderating their alcohol intake more than older drinkers. How can low- and no-alcohol wine connect with this cohort? The US is a key market for low- and no-alcohol wine, and is expected…
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-infographic-20.01.2021.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-19 09:04:502021-05-19 09:04:52Frequency of wine consumption increasing compared with 2019 levels
https://www.wineintelligence.com/wp-content/uploads/2021/04/US-Labels-infographic-21.04.2021.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-21 10:39:032021-04-28 10:20:33Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers
However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels
https://www.wineintelligence.com/wp-content/uploads/2021/04/Labels-interview-story.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-21 10:08:302021-04-21 10:25:30Are elements of wine label design changing with the pandemic?
Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
https://www.wineintelligence.com/wp-content/uploads/2021/04/US-Labels-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-21 09:51:552021-04-21 10:43:57Why wine labels matter
It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help? When asked about their archetypal consumer, many wine brand owners…
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-infographic-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-17 10:26:062021-04-21 10:29:41Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-story-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-16 17:43:302021-04-21 10:29:55Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
- New behaviours driving wine market opportunities in the UK
- How does wine consumer behaviour in Hong Kong differ from that in China?
- Why is the South Korean wine market becoming more attractive to wine businesses?
- Millennials drive the sparkling wine category
- New wine drinkers fuel Brazil’s wine market