UK Portraits 2021 blank 180x180 - Recruitment shortfall among wine drinkers in the US and China [infographic]

The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers?

(Click on the infographic to enlarge it)

Wine Intelligence Infographic Recruitment shortfall in US and China wine markets - Recruitment shortfall among wine drinkers in the US and China [infographic]

 

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