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South Korea 2021 1 - All change in South Korea

South Korea remains one of wine’s rare hotspots for growth

Grape-based wine in South Korea is benefiting from societal trends, changes in habits during Covid and more health-driven millennial attitudes to become one of the country’s boom drinks categories, though for now it remains a niche product…
South Korea 2021 1 - All change in South Korea

Why is the South Korean wine market becoming more attractive to wine businesses?  

  For the second year in a row, South Korea is the second most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021. While a number of consumer, demographic, economic and political…
South Korea 2021 1 - All change in South Korea

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
South Korea 2021 1 - All change in South Korea

All change in South Korea

South Koreans are opening up to the world of wine