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Poland Landscapes 2021 blank - Found: a Polish wine culture

Poland’s wine market has demographics on its side

Until relatively recently, Poland’s wine market was a marginal player amid the large consumption markets in Europe. During the Cold War, it was rare to see wine in bars and on dinner tables – vodka and beer were the alcohols of choice.…
Poland image 705x705 - Found: a Polish wine culture

Poland´s rise to the top 5 wine markets

Poland climbed 9 places to become the 5th most attractive wine market in the Wine Intelligence Global Compass 2020 Market Attractiveness report. What is fuelling this growth? Back in 2017, we predicted an “exciting period of growth” ahead…
Poland 450x450 - Found: a Polish wine culture

Found: a Polish wine culture

Poland’s wine landscape has transformed since 2015 – and Millennials seem to be the ones responsible Poland’s economy has changed dramatically since our previous Poland Landscapes was published in 2015. It is now classified as a…