Posts

Japan’s cautious calm
Wine drinkers in Japan have cut their wine consumption more than their western counterparts, but seem more inclined to return to business-as-usual once restrictions end
With the publication of our tenth market report in the Covid-19 Impact…

Young and adventurous wine drinkers take hold in Japan
According to our Japan Landscapes 2019 report, Japanese regular wine drinkers are displaying behaviours that present hopeful prospects to the category, though success will be more about value, less about volume
The Japanese wine market…

Another sun rises
Senior Project Executive Ya-Ting Fan on the emerging winemakers of Japan
When it comes to alcohol, Japan is known for Sake, whisky and beer – not necessarily wine. However this is changing, as northerly latitudes warm. Just as growers…

Expanding horizons
The Japanese are moving beyond traditional, Old-World favourites to embrace a wider repertoire
