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Japan Wine Landscapes 2021 blank - Young and adventurous wine drinkers take hold in Japan

Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  

With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
Japan 450x450 - Young and adventurous wine drinkers take hold in Japan

Young and adventurous wine drinkers take hold in Japan

According to our Japan Landscapes 2019 report, Japanese regular wine drinkers are displaying behaviours that present hopeful prospects to the category, though success will be more about value, less about volume The Japanese wine market…