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Release des Wine Intelligence COVID-19 Deutschland Report als Open Source

Die Auswirkungen der COVID-19 Pandemie auf das Konsumverhalten sind derzeit noch unklar, proaktive Reaktion auf die sehr wahrscheinlichen Veränderungen wird aber zweifellos kritisch für den kurz- wie auch langfristigen Erfolg! Wir haben schnell…
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel
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Crisis, what crisis?

Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised When the Covid-19 virus swept the planet early in 2020, most countries locked their…
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Even Germany is trading up

Despite the long-held reputation for bargain hunting, Germany’s wine drinkers are aligning with global trends and swapping quantity for quality, according to our latest Landscapes market report At first glance, the German wine market…
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The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
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Germany turns a corner

After years of trading down, Germany’s wine market seems to be going in the opposite direction.
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Germany: the elevator pitch

Six talking points that describe where the German wine market is in 2015 – and where it is going
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The learning web

The internet is becoming an increasingly important tool for teaching German consumers about wine
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Putting fizz in the German wine market

Germans are drinking more sparkling wine than ever before.