Posts

Global wine trend predictions for 2020 – how did we do?
Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months?
As far as behaviour trend forecasting goes in 2020, the opening words…

Online wine shopping continues to increase in Germany
German wine drinkers are drinking wine more frequently and – in line with global trends – shopping more online for wine, especially younger consumers
The impact of the COVID-19 pandemic on the German wine market and consumers’ wine consumption…

Release des Wine Intelligence COVID-19 Deutschland Report als Open Source
Die Auswirkungen der COVID-19 Pandemie auf das Konsumverhalten sind derzeit noch unklar, proaktive Reaktion auf die sehr wahrscheinlichen Veränderungen wird aber zweifellos kritisch für den kurz- wie auch langfristigen Erfolg!
Wir haben schnell…

Wine brands in Germany: Changing times
The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel

Crisis, what crisis?
Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised
When the Covid-19 virus swept the planet early in 2020, most countries locked their…

Even Germany is trading up
Despite the long-held reputation for bargain hunting, Germany’s wine drinkers are aligning with global trends and swapping quantity for quality, according to our latest Landscapes market report
At first glance, the German wine market…

The ProWein Experience
The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage.
Most people can remember their first day at a new school: seemingly…

Germany turns a corner
After years of trading down, Germany’s wine market seems to be going in the opposite direction.
