https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-01-25 16:17:542022-01-25 16:20:18Why has our relationship with wine changed in the Covid era?
Like it or not, citizens of the world are participating in a giant, unprecedented, ‘natural experiment’ – the Covid pandemic. Enforced changes in our everyday behaviour have had multiple impacts across markets and categories. Some…
https://www.wineintelligence.com/wp-content/uploads/2020/03/consumer-changes.jpg 720 737 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-31 17:11:322020-04-21 15:41:07The new habits of the post-virus world
Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…
https://www.wineintelligence.com/wp-content/uploads/2020/03/Black-swan-image.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2020-03-25 09:05:382020-04-21 15:41:42Black swans and white wine: Planning in an uncertain world
How diversifying your business plan helps prevent unpredictable events disrupting your entire business By definition, black swan events are ‘extremely rare events with severe consequences that cannot be predicted beforehand.’ While a global…
https://www.wineintelligence.com/wp-content/uploads/2018/04/Minorities-vs.-majorities.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-04-24 11:53:002019-01-07 11:30:13Minorities vs majorities
Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory The…
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