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china story image 450x450 - China’s wine market enters its third age

China’s core wine drinkers prove to be resilient

  As we embarked on our update of the Wine Intelligence segmentation model for Chinese wine drinkers, known as China Portraits, we theorised that we would see some dramatic changes since we last refreshed the model in 2019. The Chinese…
WI China article 705x705 - China’s wine market enters its third age

China’s wine market enters its third age

Following China’s prestige-dominated first wine age, the 2010s were characterised by a growing culture of wine as both an everyday drink and as a gift at the major festivals. With Covid curtailing socialising including family events, consumer…