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China’s core wine drinkers prove to be resilient

  As we embarked on our update of the Wine Intelligence segmentation model for Chinese wine drinkers, known as China Portraits, we theorised that we would see some dramatic changes since we last refreshed the model in 2019. The Chinese…
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China’s wine market enters its third age

Following China’s prestige-dominated first wine age, the 2010s were characterised by a growing culture of wine as both an everyday drink and as a gift at the major festivals. With Covid curtailing socialising including family events, consumer…
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Shaken, but not stirred

Volumes might be down in the short term, but our latest China Landscapes 2019 report shows the market for imported wine in China is growing up, which is probably a good thing At first glance, 2018 may look like a rough year for members…