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Canada’s buoyant wine market masks a trend of younger adults leaving the wine category
Canada’s wine market has been in growth during the Covid era. Still wine volumes grew overall by 5% in 2020 compared with 2019, and sparkling wine by 4% over the same period, according to IWSR data.
There are plenty of broader contextual…



Hard seltzer draws away Canadian wine drinkers during pandemic
Canada’s wine drinking population has fallen during the pandemic, with hard seltzer gaining ground, particularly among younger adults, while wine volumes have been underpinned by committed drinkers starting ‘wine o’clock’ earlier
Wine…

In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others
In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others
Insights such as this will be available in the new…

Pandemic unlocking growing opportunity for alternative wine formats in US and Canada
Wine consumers in the US and Canada are reappraising their relationship with different wine formats – cans, box wine and other non-glass formats – now seeing them in a new and more positive light
‘Never let a crisis go to waste’ is…

Wine knowledge and culture: Are they related?
An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this?

Sparkling shifts towards everyday in Canada
Canada’s sparkling wine market is experiencing some strong growth, with Prosecco and locally produced sparkling taking the lion’s share – and it appears to be gaining momentum as a result of coronavirus
A number of commentators have likened…

Keeping the best
In the face of growing competition from other drinks, the wine category in Canada is managing to hang on to its more engaged and higher spending consumers