Posts

Brazil’s monthly wine drinking population doubles since 2010
If 2020 was a good year for wine in Brazil, 2021 has been spectacular in terms of a rapidly increasing monthly wine drinking population. There are now over twice as many wine drinkers in Brazil as there were in 2010, with an overall penetration…

New wine drinkers fuel Brazil’s wine market
Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers
Although global wine consumption declined…


Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Brazil’s wine drinking population expands
Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market?
2020 has been a good year for wine in Brazil. This year has seen consumers…

Wine knowledge and culture: Are they related?
An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this?

Challenging times for wine in Brazil
Our most recent Brazil Wine Landscapes report shows that underlying positive growth in wine sales and consumer engagement has been hit by the broader economic impact of COVID-19
The latest Wine Intelligence Landscape report reflects the volatile…

Markets at a Glance: Brazil
An interview with Brazil Country Manager, Rodrigo Lanari
Based in São Paulo, Rodrigo is responsible for the Wine Intelligence client base in Brazil, as well as coordinating research and strategy projects in South America. He started his…