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Brazil MS pic 450x450 - Five key factors for success in the Brazilian wine market

Markets at a Glance: Brazil

An interview with Brazil Country Manager, Rodrigo Lanari  Based in São Paulo, Rodrigo is responsible for the Wine Intelligence client base in Brazil, as well as coordinating research and strategy projects in South America. He started his…
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Making room for Brazilian wine consumers

Brazil Country Manager, Rodrigo Lanari, and Director for Spain and South America, Juan Park, reflect on their recent seminar in Chile looking at how Brazil’s wine consumer is changing Brazilian wine consumers have had a growing relationship…
Brazil 450x450 - Five key factors for success in the Brazilian wine market

Riding the Brazilian wave

The Brazilian wine market is recovering after 2016 challenges as consumer involvement rises, according to latest Wine Intelligence Brazil Landscapes 2019 report Political instability and economic uncertainty have certainly put Brazil…
Brazil Trip 768x768 - Five key factors for success in the Brazilian wine market

Signs of progress, more order needed

Luis Osorio, Country Manager for Portugal, reflects on his recent trip to Brazil and what the wine sector in the country needs to do to succeed ‘Ordem e Progresso’ (Order and Progress) is the motto inscribed across the national flag…
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The digital buzz in Brazil

Brazil has the world’s third highest incidence of online shoppers among regular wine drinkers, according to Wine Intelligence’s first report on Online Retail and Communication in the Brazilian Market 2018 report. In an increasingly…
luis 2 - Five key factors for success in the Brazilian wine market

A domestic affair

For a variety of reasons, wine in Brazil most often means wine made in Brazil. Will this phenomenon continue?
Rio beach night - Five key factors for success in the Brazilian wine market

Hosting Brazil style

Will the global focus on Brazil profit the wine sector?
ExpoVinis - Five key factors for success in the Brazilian wine market

Change of guard at ExpoVinis, Brazil’s biggest wine fair

Last week saw the 17th edition of ExpoVinis, Brazil’s biggest wine fair, finish with news of a change of organisation for 2014.
Rio beach night - Five key factors for success in the Brazilian wine market

Five key factors for success in the Brazilian wine market

Brazilians drink wine like never before and are keen to learn more, however targeting consumers is not without challenges.