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canada story 450x450 - Canada’s buoyant wine market masks a trend of younger adults leaving the wine category

Prosecco is a good fit with Canada’s sparkling wine trends

  Demand for sparkling wine in Canada has jumped by more than half in the last five years and is expected to expand by another third in the next five. Prosecco has been riding this wave and is outperforming the market, having gone from accounting…
Canada Portraits 2021 blank - Canada’s buoyant wine market masks a trend of younger adults leaving the wine category

Canada’s buoyant wine market masks a trend of younger adults leaving the wine category

Canada’s wine market has been in growth during the Covid era. Still wine volumes grew overall by 5% in 2020 compared with 2019, and sparkling wine by 4% over the same period, according to IWSR data. There are plenty of broader contextual…