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LDA drinkers in US 705x705 - Younger LDA wine drinkers in the US seek reassurance cues from wine labels

Younger LDA wine drinkers in the US seek reassurance cues from wine labels

When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…