Posts

What wins for a wine label is a careful balance of centrality and distinctiveness
The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…

Which wine label is a winner?
14 distinct categories of wine labels competing for wine drinkers’ attention
As the design of wine labels evolves, so do consumer preferences. As with any other aesthetic medium, fashions come and go, and (to paraphrase Coco Chanel) certain…