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Are elements of wine label design changing with the pandemic?
Wine Intelligence talks the importance of wine label design with three leading experts in the field
With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…

Why wine labels matter
It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help?
When asked about their archetypal consumer, many wine brand owners…


Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ
Lower alcohol and alcohol-free wines are…



‘Generation Treaters’ lead changing wine category behavior in the US
A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…


Millennials’ time has come in the US wine category
They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market.
Like it or not, the large and influential Millennial…