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UK Wine Landscapes 2021 blank - Land of hope in the UK wine industry

The consumer drivers shaping the UK wine market in 2022

A year after the UK started recovering from the first Covid-19 wave, what has changed? In some respects, not much. Wine category consumer attitudes, knowledge, confidence and relationships with wine brands are fairly consistent with last year’s…
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Land of hope in the UK wine industry

The wine category has been an unlikely success story of the UK’s Covid-afflicted year, but long-term issues remain If the Covid era has proved anything, it is that wine still has a place in UK consumer hearts. Faced with an unprecedented…