Trends - Wine Intelligence

November 12, 2019

Italy 1 450x450 - Collaboration on a toasted bun

Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…

February 19, 2019

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Global Trends in Wine: The who, what and how

Wine Intelligence explores 12 global trends, categorised into six themes, which we have identified over the past year relating to wine consumer’s consumption and behaviour Identifying trends in consumer behaviour has been something of…

February 19, 2019

Portugal 450x450 - Collaboration on a toasted bun

Portugal’s penchant for a premium “bargain”

A mature market is experiencing some lively changes in the way upscale wine is sold, according to our latest Portugal Landscapes 2019 report. Despite being one of the most established markets for wine with one of the highest per capita…

April 24, 2018

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The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…

March 21, 2018

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The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…