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GLOBAL WINE INDUSTRY OUTLOOK 2019: Confidence, opportunities & threats to 2025

For the first time, Wine Intelligence will be collecting views from wine industry professionals around the world to produce a strategic report focusing on the confidence, opportunities and threats in the wine sector that are expected until 2025 Topics…

Global Trends in Wine: The who, what and how

Wine Intelligence explores 12 global trends, categorised into six themes, which we have identified over the past year relating to wine consumer’s consumption and behaviour Identifying trends in consumer behaviour has been something of…

Portugal’s penchant for a premium “bargain”

A mature market is experiencing some lively changes in the way upscale wine is sold, according to our latest Portugal Landscapes 2019 report. Despite being one of the most established markets for wine with one of the highest per capita…

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…

Younger wine consumers more comfortable with alternative size formats, compared to older consumers - BeverageDaily

On 20th April 2018, Rachel Arthur of BeverageDaily reported on Wine Intelligence's Wine Packaging Formats and Closures in the Australian Market 2018 report. "Younger wine drinkers in Australia are more comfortable with buying wine in alternative…

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…

'The world of wine in 15 years' time: Key success factors by Wine Intelligence - Wine News Italy

BOOM DEL PROSECCO E DEI ROSÉ, L’INVECCHIAMENTO DEL CONSUMATORE MEDIO, L’AVVENTO DELL’ONLINE, IL RUOLO DELLE DONNE: I GRANDI CAMBIAMENTI DEL MONDO ENOICO IN “THE WORLD OF WINE IN 15 YEARS’ TIME: KEY SUCCESS FACTORS” BY WINE INTELLIGENCE During…

Retail theatricals

The UK bricks-and-mortar retail scene is reinventing itself as a “brand experience” destination

Living the high life

With our 2016 Global Consumer Trends workshops fast approaching, we explore two different sides of the ‘Upgrade’ trend