Posts

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…

Younger wine consumers more comfortable with alternative size formats, compared to older consumers - BeverageDaily

On 20th April 2018, Rachel Arthur of BeverageDaily reported on Wine Intelligence's Wine Packaging Formats and Closures in the Australian Market 2018 report. "Younger wine drinkers in Australia are more comfortable with buying wine in alternative…

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…

'The world of wine in 15 years' time: Key success factors by Wine Intelligence - Wine News Italy

BOOM DEL PROSECCO E DEI ROSÉ, L’INVECCHIAMENTO DEL CONSUMATORE MEDIO, L’AVVENTO DELL’ONLINE, IL RUOLO DELLE DONNE: I GRANDI CAMBIAMENTI DEL MONDO ENOICO IN “THE WORLD OF WINE IN 15 YEARS’ TIME: KEY SUCCESS FACTORS” BY WINE INTELLIGENCE During…

Retail theatricals

The UK bricks-and-mortar retail scene is reinventing itself as a “brand experience” destination

Living the high life

With our 2016 Global Consumer Trends workshops fast approaching, we explore two different sides of the ‘Upgrade’ trend

Just can’t wait

Want consumers to care about your products in 2016? Make them instantly available, and disarmingly honest

Collaboration on a toasted bun

Pop-ups and unusual partnerships: an opportunity for the Australian wine industry

It’s personal

In a world of digital distance, old fashioned communication matters more