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Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
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Global Trends in Wine: The who, what and how

Wine Intelligence explores 12 global trends, categorised into six themes, which we have identified over the past year relating to wine consumer’s consumption and behaviour Identifying trends in consumer behaviour has been something of…
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Portugal’s penchant for a premium “bargain”

A mature market is experiencing some lively changes in the way upscale wine is sold, according to our latest Portugal Landscapes 2019 report. Despite being one of the most established markets for wine with one of the highest per capita…
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The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…
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The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
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Retail theatricals

The UK bricks-and-mortar retail scene is reinventing itself as a “brand experience” destination
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Living the high life

With our 2016 Global Consumer Trends workshops fast approaching, we explore two different sides of the ‘Upgrade’ trend
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Just can’t wait

Want consumers to care about your products in 2016? Make them instantly available, and disarmingly honest
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Collaboration on a toasted bun

Pop-ups and unusual partnerships: an opportunity for the Australian wine industry