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In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future

In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future Insights such as this will be available in the new Wine Intelligence Sweden Wine Consumer Observatory 2021,…
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Sweden’s alternative view of wine packaging

The Swedish wine market continues to provide promising opportunities for alternative packaging formats beyond 75cl glass and bag-in-box and compared with other global markets, there is much more openness and willingness to purchase alternative…
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A question of youth for wine in Sweden

After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…
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Crisis, what crisis?

Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised When the Covid-19 virus swept the planet early in 2020, most countries locked their…
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What does sustainability mean throughout the world?

Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail Last month, we released our latest insights…
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Sweden’s fizzical embrace

Amid an overall decline of still wine and spirit volumes in Sweden, sparkling wine is seeing impressive growth and elevated interest amongst consumers As a country known for focusing on healthy living, Sweden is becoming a place where…
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Swedes get virtuous

Sweden as a nation is on a health kick, drinking less and exercising more. Alcohol volumes are declining, including wine, but Swedes are now thinking more about their tipple – and willing to spend more. In the idealised outsiders’…
Pod 1 - Nudging consumers to do good, Swedish style

Nudging consumers to do good, Swedish style

How Systembolaget reach ecological targets