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Is Sweden’s decade-long love affair with wine about to end?
Sweden’s wine market is very much one of solid success - but one whose growth over the next few years may well be confined to ‘hot’ areas rather than category-wide.
Sweden has all the hallmarks of a mature market: good – and relatively…

Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?
Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption.
In many cases,…


Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
In February 2021, Wine Intelligence will publish two reports on sustainable, organic and lower-alcohol wine. Global SOLA 2021: Opportunities in Sustainable, Organic and Alternative Wines 2021 will focus on Australia, Canada, Japan, Sweden,…

In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future
In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future
Insights such as this will be available in the new Wine Intelligence Sweden Wine Consumer Observatory 2021,…

Sweden’s alternative view of wine packaging
The Swedish wine market continues to provide promising opportunities for alternative packaging formats beyond 75cl glass and bag-in-box and compared with other global markets, there is much more openness and willingness to purchase alternative…

A question of youth for wine in Sweden
After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…

Crisis, what crisis?
Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised
When the Covid-19 virus swept the planet early in 2020, most countries locked their…

What does sustainability mean throughout the world?
Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail
Last month, we released our latest insights…