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UK Portraits 2021 blank - Portrait of a new American wine drinker

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
China Portraits Thumbnail 450x450 - Portrait of a new American wine drinker

Chinese wine consumers step up

China Portraits 2019 reveals changing consumer behaviours and attitudes to the wine category that are more aligned to a typical developed world wine market China remains a wine market with great potential, despite recent falls in imported…
China Portraits Thumbnail 450x450 - Portrait of a new American wine drinker

Portrait of a new American wine drinker

A walk in the shoes of your consumer can be useful marketing therapy