https://www.wineintelligence.com/wp-content/uploads/2020/01/Moderation-image.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2020-01-14 09:26:512020-01-15 09:52:50The great American Millennial moderation
US Landscapes 2020 reveals a shrinking regular wine drinking population, with saviors of the wine category being older drinkers as wine faces growing competition for younger drinkers from other alcoholic beverages – and from the yoga studio The…
https://www.wineintelligence.com/wp-content/uploads/2019/11/Mocktail-image-.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-11-18 12:19:252019-11-18 15:37:57Mocktail anyone?
Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
https://www.wineintelligence.com/wp-content/uploads/2019/10/millennials.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-10-15 09:21:532019-10-15 10:18:14Schrodinger’s Millennial
Depending on who you believe, millennial consumers in the UK are either great news for the wine category or an unfolding catastrophe. Who is right? What are those millennials up to? The question rings round boardrooms and marketing departments…
https://www.wineintelligence.com/wp-content/uploads/2019/09/UK-Market-Briefing-Oct-2019-thumbnail.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-09-27 14:45:482019-09-27 14:45:59UK Market Breakfast Briefing: Millennials and wine – should we be worried or excited?
The first two decades of the 21st century have witnessed some fundamental shifts in British culture and behaviour. Amongst other things, the UK has seen an unprecedented and sustained fall in regular alcohol consumption, particularly among…
https://www.wineintelligence.com/wp-content/uploads/2016/08/4LZRZTD1MC-2-600x600.jpg 600 600 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-08-08 16:47:282019-05-08 16:56:46Festivals and wine brands: how to chase and capture Millennials’ imaginations
Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.
https://www.wineintelligence.com/wp-content/uploads/2016/04/Picnic-wine.jpg 1898 1898 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-04-04 18:21:132019-05-08 16:21:05Rosé flowers in the US market
The market for rosé wines in the US is becoming more premium – and once again Millennials appear to be the agents of change
https://www.wineintelligence.com/wp-content/uploads/2016/02/Drinking-on-the-beach-222073762-640x427.jpg 426 426 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-02-01 17:47:122019-05-08 16:11:52Changing of the guard
Millennials are slowly taking their place at the centre of US wine culture. Will they “ruin” the American wine market?
https://www.wineintelligence.com/wp-content/uploads/2015/11/Two-teenage-girls-with-smartphones.jpg 400 400 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2015-11-30 17:53:212019-05-08 16:02:32The consumer around the corner
What will today’s teens be shopping for at the liquor store in 2025?
https://www.wineintelligence.com/wp-content/uploads/2015/11/USA-e1447692090305.jpg 150 150 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2015-11-16 18:15:172019-05-08 15:59:23American drinkers get crafty
Wine is losing ground in its most important market to the new wave of artisanal beers, ciders and spirits