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Gen Z drinkers in Australia are now drinking wine more frequently than Millennials
Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020
Insights such as this will be available in the new Wine Intelligence Australia…

US wine consumption growth led by Millennials and Gen X
In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…

The great American Millennial moderation
US Landscapes 2020 reveals a shrinking regular wine drinking population, with saviors of the wine category being older drinkers as wine faces growing competition for younger drinkers from other alcoholic beverages – and from the yoga studio
The…

Mocktail anyone?
Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come
Since 2007, the proportion of regular…

Schrodinger’s Millennial
Depending on who you believe, millennial consumers in the UK are either great news for the wine category or an unfolding catastrophe. Who is right?
What are those millennials up to? The question rings round boardrooms and marketing departments…

UK Market Breakfast Briefing: Millennials and wine – should we be worried or excited?
The first two decades of the 21st century have witnessed some fundamental shifts in British culture and behaviour. Amongst other things, the UK has seen an unprecedented and sustained fall in regular alcohol consumption, particularly among…

Festivals and wine brands: how to chase and capture Millennials’ imaginations
Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.

Rosé flowers in the US market
The market for rosé wines in the US is becoming more premium – and once again Millennials appear to be the agents of change

Changing of the guard
Millennials are slowly taking their place at the centre of US wine culture. Will they “ruin” the American wine market?