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Growing opportunity for lower alcohol wine in the US market

As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…
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Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

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Slow burn for lower-alcohol wine

Lower-alcohol wines are fighting tough competition from non-alcoholic drinks and low-alcohol beer Lower-alcohol beverages are becoming more high profile in retail and in on-premise in a number of countries. So far most of the attention seems…