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Growing wine confidence amongst Italian wine drinkers

  Although the Italian wine market is facing a progressive aging of the consumer population, it is in fact the Boomer segment that’s driving volume consumption in the market. Average spend in all sales channels is being driven by Millennials,…
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50 shades of Grigio

With a production of almost 300 million bottles, Italian Pinot Grigio is one of the most popular and well-known wines globally. But recent Wine Intelligence research reveals that although many consumers know and appreciate the "Pinot Grigio"…
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Updates from Italy: How is wine fairing as lockdown eases?

Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week   WI:  How…
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Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
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Bring on the Italian fizz

Pierpaolo Penco, Country Manager for Italy, discusses how Sicily is an increasingly popular sparkling wine producer and what this may mean for other lesser-known areas producing sparkling wine Sparkling wine is growing rapidly, both in…
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The natural look

Pierpaolo Penco, Wine Intelligence Country Manager for Italy, discusses the latest Merano WineFestival and the growing importance natural and organic wines in Italian culture As a wine lover, I first attended the Merano WineFestival in…