Posts

Growing wine confidence amongst Italian wine drinkers
Although the Italian wine market is facing a progressive aging of the consumer population, it is in fact the Boomer segment that’s driving volume consumption in the market. Average spend in all sales channels is being driven by Millennials,…

50 shades of Grigio
With a production of almost 300 million bottles, Italian Pinot Grigio is one of the most popular and well-known wines globally. But recent Wine Intelligence research reveals that although many consumers know and appreciate the "Pinot Grigio"…

Updates from Italy: How is wine fairing as lockdown eases?
Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week
WI: How…

Markets at a Glance: Italy
An interview with Italy Country Manager, Pierpaolo Penco
Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…

Bring on the Italian fizz
Pierpaolo Penco, Country Manager for Italy, discusses how Sicily is an increasingly popular sparkling wine producer and what this may mean for other lesser-known areas producing sparkling wine
Sparkling wine is growing rapidly, both in…

The natural look
Pierpaolo Penco, Wine Intelligence Country Manager for Italy, discusses the latest Merano WineFestival and the growing importance natural and organic wines in Italian culture
As a wine lover, I first attended the Merano WineFestival in…