China image 2 705x705 - Wine 2.0 for Hong Kong

How does wine consumer behaviour in Hong Kong differ from that in China?

One of the fundamental truths about wine consumer behaviour is that, in general, the characteristics of a given geographical market reflect the unique combination of cultural, political, economic, and social factors that have been at work for…
Hong Kong 450x450 - Wine 2.0 for Hong Kong

Wine 2.0 for Hong Kong

The 10-year boom in wine imports to Hong Kong may be finished, but growing local consumer engagement in the category is pushing up value and broadening portfolios Hong Kong’s wine market can be neatly characterised around one year: 2008.…