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brand power chart of week 1 705x705 - Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
brand power story image 705x705 - Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience The fourth edition…