Posts
How to make an ally of cognitive dissonance in recessionary times
Consumers around the world can easily find reasons not to be cheerful at the moment. The news is packed with doom-laden items - ongoing war in Ukraine, climate change, accelerating cost of living and inflation, among other things. We are…
How can wine brands survive the looming consumer spending crunch?
Consumers hunkering down for the coming waves of cost of living increases, inflation and falling real incomes, are starting to reflect on some tough choices. If money is tight, what elements of the lifestyle stay, and what go?
Clearly there…
Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary.
In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2022
The festive season comes with many traditions, one of which is the Wine Intelligence annual predictions for the wine industry in the coming year. Our predictions in December 2020 could be judged as reasonably insightful without being…
Which key macro factors are driving the global wine Industry in 2021?
In Wine Intelligence’s recently published Global Wine Market Attractiveness Rankings, the US was named as the world's most attractive wine market in 2021. While the impact of Covid-19 continues to shape the wine industry - and wine…