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How can wine brands survive the looming consumer spending crunch?

Consumers hunkering down for the coming waves of cost of living increases, inflation and falling real incomes, are starting to reflect on some tough choices. If money is tight, what elements of the lifestyle stay, and what go? Clearly there…
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Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
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WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2022

  The festive season comes with many traditions, one of which is the Wine Intelligence annual predictions for the wine industry in the coming year. Our predictions in December 2020 could be judged as reasonably insightful without being fully…
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Which key macro factors are driving the global wine Industry in 2021?

  In Wine Intelligence’s recently published Global Wine Market Attractiveness Rankings, the US was named as the world's most attractive wine market in 2021. While the impact of Covid-19 continues to shape the wine industry - and wine…
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Wine Intelligence’s industry predictions for 2021

Our annual exercise in soothsaying suggests that the next 12 months will bring more investment and upheaval in e-commerce, alternative packaging formats, plus growth in the ‘wine seltzer’ category 2020 will be remembered for many things…
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Global wine trend predictions for 2020 – mid year update

In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
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The four 'R's

A handy guide to Wine Intelligence industry trends for 2020 Beware January, with the airwaves and wifi thick with trends and predictions for the coming year. A close reading of many offerings, plus a bit of careful Googling, tend to show that…
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Global Trends in Wine: The who, what and how

Wine Intelligence explores 12 global trends, categorised into six themes, which we have identified over the past year relating to wine consumer’s consumption and behaviour Identifying trends in consumer behaviour has been something of…