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packaging article image 705x705 - Wine Intelligence’s industry predictions for 2021

Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
2021 story image 705x705 - Wine Intelligence’s industry predictions for 2021

Wine Intelligence’s industry predictions for 2021

Our annual exercise in soothsaying suggests that the next 12 months will bring more investment and upheaval in e-commerce, alternative packaging formats, plus growth in the ‘wine seltzer’ category 2020 will be remembered for many things…