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How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…
South Korea 2021 1 - Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
ecommerce infographic image 1 705x705 - Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

E-commerce for wine is a mainstream channel for Chinese wine drinkers and is becoming a meaningful channel in other key markets

ecommerce story image 705x705 - Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

The hidden cost of wine retail’s ecommerce miracle

Wine retailers around the world largely survived the pandemic by pivoting rapidly and successfully to selling online as well as in store. Post-lockdown, the economics of this enforced omnichannel approach will come under more scrutiny. As part…
UK infographic image 705x705 - Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK

Ecommerce story image 705x705 - Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Wine e-commerce’s huge opportunity in 2021

The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…
ecommerce infographic email 705x705 - Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…