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Key Triggers to Online Wine Purchasing

  With so much information to convey, wine buying is often a complex process, making the digital environment ideally suited to selling it. The wine industry was quick to recognise this, giving the sector a head start over other alcoholic drinks,…
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How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
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How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…