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Key Triggers to Online Wine Purchasing

  With so much information to convey, wine buying is often a complex process, making the digital environment ideally suited to selling it. The wine industry was quick to recognise this, giving the sector a head start over other alcoholic drinks,…
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How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
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How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…
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One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
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E-commerce for wine is a mainstream channel for Chinese wine drinkers and is becoming a meaningful channel in other key markets

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The hidden cost of wine retail’s ecommerce miracle

Wine retailers around the world largely survived the pandemic by pivoting rapidly and successfully to selling online as well as in store. Post-lockdown, the economics of this enforced omnichannel approach will come under more scrutiny. As part…
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TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK

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Wine e-commerce’s huge opportunity in 2021

The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…