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South Korea 2021 1 - Proportion of wine drinkers who are users and heavy users of Instagram

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
ecommerce infographic image 1 705x705 - Proportion of wine drinkers who are users and heavy users of Instagram

E-commerce for wine is a mainstream channel for Chinese wine drinkers and is becoming a meaningful channel in other key markets

ecommerce story image 705x705 - Proportion of wine drinkers who are users and heavy users of Instagram

The hidden cost of wine retail’s ecommerce miracle

Wine retailers around the world largely survived the pandemic by pivoting rapidly and successfully to selling online as well as in store. Post-lockdown, the economics of this enforced omnichannel approach will come under more scrutiny. As part…
UK infographic image 705x705 - Proportion of wine drinkers who are users and heavy users of Instagram

TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK

Ecommerce story image 705x705 - Proportion of wine drinkers who are users and heavy users of Instagram

Wine e-commerce’s huge opportunity in 2021

The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…
ecommerce infographic email 705x705 - Proportion of wine drinkers who are users and heavy users of Instagram

Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
instagram infographic image 705x705 - Proportion of wine drinkers who are users and heavy users of Instagram

Proportion of wine drinkers who are users and heavy users of Instagram

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…