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Denmark Landscapes 2021 blank - Scandi face-off

Danish wine consumers have become increasingly more price-conscious

Since our previous Denmark Landscapes report in 2019, the Danish wine market has lost an estimated 17% of its monthly wine drinkers even though the adult population of the country has increased during this time. This could be the effect of…
Norway 450x450 - Scandi face-off

Scandi face-off

Denmark and Norway share a lot of cultural similarities, some of which translate into wine consumer behaviour Denmark and Norway are two countries known to share many cultural similarities: emphasis on health, progressive government policies,…