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LDA drinkers in US 705x705 - Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…