Posts

UK wine drinkers become less influenced by wine descriptors
Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices
Amid the radical and enforced changes in lifestyle brought on by…

US wine consumption growth led by Millennials and Gen X
In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…

Wine’s rollercoaster in the US 2020
Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter
One of my former classmates at business school now leads a strategy department looking at the…