https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-story-image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-14 09:49:402021-07-14 13:57:03Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?
Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
https://www.wineintelligence.com/wp-content/uploads/2020/11/Choice-cue-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-11-04 10:23:002020-11-04 13:08:18UK wine drinkers become less influenced by wine descriptors
Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
https://www.wineintelligence.com/wp-content/uploads/2020/10/chart-of-the-week-21.10.2020.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-10-21 09:58:432020-11-04 12:20:16US wine consumption growth led by Millennials and Gen X
In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
https://www.wineintelligence.com/wp-content/uploads/2020/10/usa-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-10-21 09:45:092020-11-04 12:18:41Wine’s rollercoaster in the US 2020
Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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