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Vaccine will boost consumer confidence – but by how much?

Economists and businesses around the world expect consumer comfort levels to rise if and when a vaccine is available, and are hoping this will feed into a boost in everyday spending behaviour long before people receive their first dose Last…
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How major social causes influence American wine drinkers: by age cohort

Businesses and brands that actively support key workers, including healthcare workers, have more influence among all wine drinkers in the US. Support for sustainability, local community and Black Lives Matter initiatives are strongest among…
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UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
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US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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Still wine increasingly a ‘beneficiary’ of lockdown & restrictions

Following increased wine purchasing in April 2020, there has been further increased purchasing of wine seen by August 2020. Some recovery for Champagne and sparkling, although purchase frequency continues to be lower than pre-pandemic (click…
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Wine consumers increasingly cautious as 2020 progresses

Wine consumers are becoming more cautious and pessimistic about their likelihood to socialize and travel in the future, even when the current levels of Covid-19 subside with the exception being in Germany and China, where optimism about the…
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Welcome to the Reducer’s Christmas

The surge in UK off-premise wine sales we observed during lockdown has been sustained, but our latest consumer intentions modelling suggests that the traditional Christmas cheer may be absent from the wine sector in 2020 Back in June we –…
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Wine enjoying mini-boom in the Covid-19 era, but economic clouds on horizon

Wine drinkers across key consumption markets have been turning more often to wine during the Covid-19 pandemic, spurred by new ‘lockdown’ occasions and more drinking outside of mealtimes; however, this new data raises concerns about the…