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The Covid accelerated shift to local wine is set to continue

  A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets. Once…
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The hidden cost of wine retail’s ecommerce miracle

Wine retailers around the world largely survived the pandemic by pivoting rapidly and successfully to selling online as well as in store. Post-lockdown, the economics of this enforced omnichannel approach will come under more scrutiny. As part…
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Ireland: a post-COVID wine renaissance?

Ireland’s wine market looks like it will emerge stronger after a year of pandemic and lockdowns, despite the twin blows of on-trade restrictions and loss of tourism revenues It seems strange to sound a positive note about the Covid-19 pandemic…
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Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020 Insights such as this will be available in the new Wine Intelligence Australia…
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Vaccine will boost consumer confidence – but by how much?

Economists and businesses around the world expect consumer comfort levels to rise if and when a vaccine is available, and are hoping this will feed into a boost in everyday spending behaviour long before people receive their first dose Last…
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How major social causes influence American wine drinkers: by age cohort

Businesses and brands that actively support key workers, including healthcare workers, have more influence among all wine drinkers in the US. Support for sustainability, local community and Black Lives Matter initiatives are strongest among…
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UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
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US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…