https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-chart-of-week-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-19 09:02:012021-05-19 14:40:34Australia Wine Brand Power Index 2021
https://www.wineintelligence.com/wp-content/uploads/2020/07/branding-wiw.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-07-08 11:42:302020-07-15 10:04:23Where wine brands have power
When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…
https://www.wineintelligence.com/wp-content/uploads/2020/03/Brand-Power-story-image.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-10 16:02:072020-03-10 16:33:07The power of brand recognition
Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
https://www.wineintelligence.com/wp-content/uploads/2019/04/Austalia-Portraits-2019.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-02 11:07:472019-05-13 12:09:48Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
- Is wine losing its hold on younger adults?
- Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
- Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
- Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?
- 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans