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Wine brand equity stabilising after Covid, but yet to fully rebound
2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally
Building on feedback from over 25,000 wine consumers in 25 markets – representing…


Where wine brands have power
When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this?
Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…

The power of brand recognition
Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index?
With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…

Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder.
What makes a wine brand ‘powerful’ from a consumer perspective?…