https://www.wineintelligence.com/wp-content/uploads/2020/03/Brand-Power-story-image.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-10 16:02:072020-03-10 16:33:07The power of brand recognition
Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
https://www.wineintelligence.com/wp-content/uploads/2019/04/Austalia-Portraits-2019.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-02 11:07:472019-05-13 12:09:48Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
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