Archive for month: July, 2021

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US Millennials story 705x705 - Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
brazil story image 705x705 - Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…