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Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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Land of hope in the UK wine industry

The wine category has been an unlikely success story of the UK’s Covid-afflicted year, but long-term issues remain If the Covid era has proved anything, it is that wine still has a place in UK consumer hearts. Faced with an unprecedented…
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Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020 Insights such as this will be available in the new Wine Intelligence Australia…
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Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA

Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US. The US Observatory will consist of 13 Wine Intelligence reports and…
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Increased trust in American wine continues to strengthen amongst US regular wine drinkers

Increased trust in American wine continues to strengthen amongst US regular wine drinkers, rising in August 2020 from both April and pre-pandemic levels, whilst trust regained in wines from Italy and Spain since significant dips in April Click…
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US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
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Still wine increasingly a ‘beneficiary’ of lockdown & restrictions

Following increased wine purchasing in April 2020, there has been further increased purchasing of wine seen by August 2020. Some recovery for Champagne and sparkling, although purchase frequency continues to be lower than pre-pandemic (click…
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Russia’s wine revolution

In this year's annual Global Compass wine market attractiveness report, Russia has shot up 23 places into the top 10 -- partly due to Russia's younger generation of well-travelled adults swapping their parents' vodka for wine For the past seven…