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covid2 intro story 705x705 - Wine consumer trends in the Covid-19 era led by increased wine drinking

Wine enjoying mini-boom in the Covid-19 era, but economic clouds on horizon

Wine drinkers across key consumption markets have been turning more often to wine during the Covid-19 pandemic, spurred by new ‘lockdown’ occasions and more drinking outside of mealtimes; however, this new data raises concerns about the…
women story 705x705 - Wine consumer trends in the Covid-19 era led by increased wine drinking

Women more likely to increase wine consumption across six key consumption markets

In the pre-pandemic world, male regular wine drinkers typically drank wine on around 15-20% more occasions than female regular wine drinkers. Our latest research, published this week, suggests that the recent growth in wine drinking during…
online shopping 705x705 - Wine consumer trends in the Covid-19 era led by increased wine drinking

Strong momentum for online wine buying post-pandemic in US, China and UK

Future intentions data suggests that online wine buying will continue to grow in importance in the key consumption markets of China, US and UK where the momentum shift to online wine buying is the strongest Following the initial boost in purchasing…
Covid2 705x705 - Wine consumer trends in the Covid-19 era led by increased wine drinking

Wine consumer trends in the Covid-19 era led by increased wine drinking

In many key markets, wine continues to be a ‘beneficiary’ of lockdown and restrictions, with consumers increasingly enjoying wine across a broader range of at-home occasions and the US market standing out as a key beneficiary market.