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US Covid-19 Impact Report Issue #1 released as open source

From today, we are making the Wine Intelligence US COVID Impact Report Issue #1 open source. The decision to release our report as open source is to provide as much help as possible to our wider client base to navigate and plan their US market strategy at a time when such planning and strategizing is turning from a once a year exercise to a weekly – or even daily – task.
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel
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Gen Z drinkers hesitant to spend again

Following coronavirus lockdowns, mounting evidence suggests retailers, bars and restaurants are struggling to entice young consumers back through the door. So where will those positive ‘animal spirits’ come from?