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The UK has lost 12.5% of its monthly wine drinking population since 2015
The main contributing factor to this loss being declining alcohol consumption, falling participation rates among lower income consumers and growing interest in other categories such as cider and gin

Land of hope in the UK wine industry
The wine category has been an unlikely success story of the UK’s Covid-afflicted year, but long-term issues remain
If the Covid era has proved anything, it is that wine still has a place in UK consumer hearts. Faced with an unprecedented…