Posts

The future is now
China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

The undiscovered country
The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

WeChat, we buy
How social media is reshaping the Chinese brand experience

No home run yet for the US online channel
Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

Is social just local?
Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair
