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The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.
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The undiscovered country

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.
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WeChat, we buy

How social media is reshaping the Chinese brand experience
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No home run yet for the US online channel

Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up
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Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair
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Keep taking the tablets

The social internet via mobile phones and tablets continues to influence wines sales especially in the US.