Posts

The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

The undiscovered country

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

WeChat, we buy

How social media is reshaping the Chinese brand experience

No home run yet for the US online channel

Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair

Keep taking the tablets

The social internet via mobile phones and tablets continues to influence wines sales especially in the US.