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usa image 705x705 - Welcome to the Reducer’s Christmas

Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
Reducer christmas 705x705 - Welcome to the Reducer’s Christmas

Welcome to the Reducer’s Christmas

The surge in UK off-premise wine sales we observed during lockdown has been sustained, but our latest consumer intentions modelling suggests that the traditional Christmas cheer may be absent from the wine sector in 2020 Back in June we –…