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Global wine trend predictions for 2020 – how did we do?
Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months?
As far as behaviour trend forecasting goes in 2020, the opening words…

Good things come in average sized packages
Younger drinkers in the UK lead the opportunity for considering alternative wine packaging in the future, even though those who purchase wine in formats beyond the standard 75cl bottles remains small
Creating new ways of serving and delivering…