https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-11 16:21:152021-04-21 10:30:58Are wine brands built in the on-trade?
It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets or specialist wine shops? Multiple times I have heard…
https://www.wineintelligence.com/wp-content/uploads/2020/10/usa-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-10-21 09:45:092020-11-04 12:18:41Wine’s rollercoaster in the US 2020
Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
https://www.wineintelligence.com/wp-content/uploads/2019/11/On-premise-image.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-11-26 09:27:042019-11-26 09:27:08US on-premise rises to the occasion
Compared with five years ago, premium wine consumers in the US are spending significantly more on wine in the on-premise. What are the reasons for this, and what can the off-premise learn? The growing trend of premiumisation in the US is well…
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