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us low no story image 1 705x705 - Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…