https://www.wineintelligence.com/wp-content/uploads/2020/04/Marketing-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-04-15 16:17:182020-06-23 13:58:34Marketing wine during and after COVID-19
Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
https://www.wineintelligence.com/wp-content/uploads/2018/04/Minorities-vs.-majorities.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-04-24 11:53:002019-01-07 11:30:13Minorities vs majorities
Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory The…
https://www.wineintelligence.com/wp-content/uploads/2016/09/shutterstock_128316104-copy1.jpg 502 502 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-09-29 18:22:532019-05-08 17:00:19The wine branding conundrum
To make brands work in the wine category, we need to recognise how they work
https://www.wineintelligence.com/wp-content/uploads/2016/08/4LZRZTD1MC-2-600x600.jpg 600 600 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-08-08 16:47:282019-05-08 16:56:46Festivals and wine brands: how to chase and capture Millennials’ imaginations
Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.
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