Posts

Marketing image 450x450 - Festivals and wine brands: how to chase and capture Millennials’ imaginations

Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
Minorities vs. majorities 768x768 - Festivals and wine brands: how to chase and capture Millennials’ imaginations

Minorities vs majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory   The…
shutterstock 128316104 copy1 - Festivals and wine brands: how to chase and capture Millennials’ imaginations

The wine branding conundrum

To make brands work in the wine category, we need to recognise how they work
4LZRZTD1MC 2 600x600 - Festivals and wine brands: how to chase and capture Millennials’ imaginations

Festivals and wine brands: how to chase and capture Millennials’ imaginations

Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.